Right. Goals. Plans. Build. Trigger. Reward.
I keep thinking of Resident Evil 2 (movie) andor (btw, I now use this word) Ghosts of Mars when whichever gentleman pulled out a dope brace of guns and said “My shit be custom.” For two pretty bad movies, they’re pretty quotable that way. But in all seriousness, I want to Mange things to the point where someday someone asks where I got (item) and that’s totally how I would respond. Of course, the key is having a unique bit of branding on something to sucker in the rubes.